The human brain is hard-wired to take mental shortcuts whenever we make decisions. Internal mechanisms help us quickly assimilate information and take the appropriate next step. The few who understand exactly how these mechanisms play out in the office have enormous power to help others make quick, correct decisions.

Persuasion

The Power of Friendship
Trust, friendship and common bonds are key persuasive powers.

The Power of Authority
By showing credibility, knowledge and authority, you reduce the risk inherent in most decisions.

The Power of Consistency
Society teaches us relentlessly to become as consistent as possible in our actions. Once we learn what actions others are consistent with, we can frame our requests to people more effectively, and achieve better results.

The Power of Reciprocity
This is the well documented, universal psychological requirement for quid pro quo.

The Power of Contrast
In the real world of the brain, objective values matter little. Instead, perceptions rule.

The Power of The Reason Why
Scientific studies create and validate the Power of The Reason Why. Ask without a reason, and get turned down. Provide a reason for acting, and you receive enthusiastic compliance.

The Power of Hope
Hope is the strongest motivator of all human activity.

This course presents the elements of each persuasive power, shows how to activate each, and how to apply powers individually, and in combination. We also teach a process for determining which persuasive powers will be most easily activated in each persuasion encounter.

Contact Us to learn how to register your group for this course, either standalone or as part of a package of courses.
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